In under twelve months, Pega Advance has stood up PEGAVISION's on-the-ground presence across three Southeast Asian markets — 102 retail partners, 11,000+ boxes sold, and a brand that most Singapore optical shops now recognise. This pitch outlines a joint investment model that converts that momentum into BTP's regional headquarters.
BTP does not need to build Southeast Asia from scratch. Pega Advance has already done the hard part — local relationships, regulatory fluency, and a distribution engine that is live and growing.
102 retail partners across Singapore, Vietnam and Indonesia — generating ~1,200 boxes/month and compounding. Not a plan. A running business.
Our founding team has operated in Singapore's optical trade for two decades. That network is the moat — it cannot be cloned, bought off-the-shelf, or replicated from overseas.
Structured as a phased majority acquisition with a defined divestment window. By BTP's IPO, the platform is either fully owned or on a contractual path to full ownership.
The regional contact lens market is expanding faster than global peers — but it is not a single market. Six fragmented economies, six regulatory regimes, six retail cultures. Winning requires feet on the ground, not headquarters memos.
Each SEA market has its own registration pathway, optical chain gatekeepers, and pricing norms. Foreign brands that try to operate remotely lose 18–24 months figuring out what locals already know.
Independent optical shops in Singapore, Ho Chi Minh City and Jakarta do not onboard brands through a website. They onboard through a salesperson they trust — someone who has been walking into their store for years.
For a company preparing for public markets, a Singapore-based operating subsidiary delivers disclosure-grade governance, a multi-currency banking stack, and a credible ASEAN anchor for institutional investors.
The same market that is open to Pega Advance today will be contested in 18 months by Korean and Japanese brands. The cost of entry rises every quarter we wait.
This is not a bet on a plan — it is the acquisition of a running platform, a local network, and an operator team that has already proven it can execute.
Our founders have been in the Singapore optical trade since the early 2000s. Every one of our 102 retail partnerships was signed on the strength of that relationship capital — not cold email, not paid channels.
In under a year, we have extended into Vietnam and Indonesia and seeded Hong Kong. Philippines is the next gate. No overseas brand has built this multi-country footprint on SGD $200K of seed capital.
Five staff — Managing Director, Customer Service, two Sales, one Marketing — running the entire business at ~SGD $29K/month OPEX. Every dollar of BTP's capital goes to growth, not payroll catch-up.
PEGAVISION went from unknown to recognised-by-most-optical-shops in Singapore in under a year. That is the velocity metric that matters — and it is replicable in the next three markets.
Every metric below is realised, not projected. This is what BTP's co-investment is building on.
The ramp is paced, regional, and underwritten by hiring we can do on Day 1 after BTP's investment.
BTP's capital deploys only when Pega Advance has proven the distribution thesis. The structure aligns incentives and protects downside on both sides.
A clear, contractual path from first dollar to complete integration — with the divestment mechanism pre-agreed so there is no ambiguity at IPO.
Pega Advance reaches 150 retail partners. BTP invests SGD $200K for 51%. Operating integration begins.
Joint operations scale toward 300 partners. Optional rebrand to BTP. Pega Advance becomes BTP's ASEAN HQ.
Pre-IPO, BTP may call the remaining 49% at initial capitalisation prices. Or Pega Advance retains 20% post-listing.
Two years post-IPO, Pega Advance may fully divest — offering first to BTP. Clean exit for both sides.
BTP brings the product, the manufacturing depth, and the capital. Pega Advance brings the relationships, the in-market operating team, and the execution velocity. Neither side can reach top-10 Asia alone inside this decade. Together, the path is visible, the milestones are defined, and the exit is pre-structured.
Drive Southeast Asia growth — expand retail partner count, build shelf penetration, execute regional operations. Transition to BTP-only retail focus following investment.
Provide growth capital, marketing support, and product supply. Integrate Pega Advance as ASEAN regional headquarters. Deploy BTP expertise into joint operations.